Personalisation is a word we frequently hear when it comes to customer experience. But what does ‘personalisation’ really mean? And what does it have to do with small businesses? We often perceive personalisation as something only bigger companies need to consider. Because of their high volume of customers, they use a variety of algorithms and data collecting resources to offer a seemingly personal experience.  But when it comes to smaller businesses, personalisation is already in the nature of the service,

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Many of the BookingBug community have put emphasis on the importance of marketing, or more specifically, expanding your customer base and establishing yourself within your sector. Being able to manage your bookings is one thing, and at BookingBug, we recognise you might want to improve your booking rate alongside this. BookingBug offers a whole catalogue of marketing tools. Perhaps you’re a hairdresser, who wants to offer a promotional discount code during the festive season. Or perhaps you’re a

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At BookingBug, we understand that each and every one of your customers are unique, and as such, have different requirements. By using Booking Questions, you can prepare for your customer’s booking – tailoring it to the information you receive before they’ve even walked through the door. Booking Questions can allow you to filter bookings, ensuring you only receive bookings from customers that are suitable for your service. They are also beneficial in helping you prepare for a customer’s

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BookingBug + John Lewis

Glenn

by: Glenn

Whatever your interest or involvement in the retail sector, 2014 was without a doubt the year we all hit peak omnichannel. It was also the year that the team here at BookingBug kicked off one of our most interesting and far-reaching retail projects to date – with omnichannel heavyweight John Lewis… The Background As one of the UK’s largest and most respected department stores, John Lewis operates 43 shops and stocks more than 350,000 separate lines across fashion, home

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Many members of the BookingBug community are entrepreneurs who have taken the leap from full-time employment to starting their own business. Starting out on your own is not always a smooth process, especially when you are already employed. The time and monetary requirements often deter people from turning their business idea into a reality. So is it really possible to juggle a project as big as this alongside full-time employment? The answer is yes. After reading this great piece by

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It can often be difficult to gauge how much you should be charging for your services. As well as covering your expenses, you also want to charge competitively and ensure you are charging appropriately for your skill set. So how can you work out a competitive and suitable price for your services that reflects your level of professionalism and expertise? Here’s some questions to ask yourself: 1. How many hours or sessions per week are you likely to work?

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