In the Kevin Costner movie, Field of Dreams, a voice tells him to build a baseball diamond in his cornfield. “If you build it, they will come,” the voice says. Unfortunately for scheduling software this is not true. Too many companies successfully implement a scheduling software solution, but adoption falls flat. In our white paper, Ensure Success With Your Scheduling Software Adoption, we have outlined the best practices for software adoption including everything from naming a sponsor, setting a strategy and ensuring a sufficient budget to engaging the employees, promoting the software and measuring progress.
Unfortunately, here are the top 7 mistakes companies make with their scheduling software adoption efforts:
1. Not naming an adoption phase sponsor
To ensure successful software adoption for scheduling software, it is important to name an adoption phase sponsor. This person is preferably an executive stakeholder. Responsible for protecting the adoption budget, leveraging HR support, recruiting software champions and ensuring objectives are aligned with metrics. The most critical objective in this role is to ensure that there is executive-level support for the software solution across the organization to remove any adoption roadblocks.
2. Not having an adoption plan
For scheduling software, the adoption phase is more important than the implementation phase since employees and customers can always choose not to use the software and use existing technology. It is vital to have an adoption plan that outlines the efforts to increase software usage, how you will measure success and ensure that adoption is not failing.
3. Not having enough budget
According to research, too often companies will use up all their budgets during the implementation phase and will have nothing left over for adoption phase. Plan on spending half of your total budget or more on software adoption activities to ensure success.
4. Just doing employee training
Every employee is vitally important to the success of software adoption and just training them is not enough. We recommend that you identify employees during training who are embracing scheduling software and designate them as scheduling software champions. These champions will be crucial to raising awareness and adoption throughout your organization. Strongly encourage all employees to share the availability of scheduling software with their networks.
5. Not getting to the adoption phase as quickly as possible
It is better to release a MVP (Minimum Viable Product) as soon as possible than to wait for a fully-baked solution. This allows the opportunity to gain valuable feedback from employees (and scheduling software champions) about the scheduling software and keeps enthusiasm strong for adoption phase.
6. Not promoting scheduling software across all of your marketing channels
Too often, companies do not do enough to communicate to their customers and prospects that scheduling software is now available to use. Use the web, marketing emails, social media and mobile apps to promote availability. It is important to focus on the benefits that scheduling software provides. Remember that all of these promotional efforts take content, graphics and lead-times. Communicate with your marketing teams as soon as you begin implementation so they have proper time to prepare for promoting the software launch.
7. Not tracking metrics
It is important to track the adoption of scheduling software across your organization. If internal and external usage does not meet your business objectives, then additional training and promotional efforts would need to be deployed.
Scheduling software has a tremendous competitive advantage for companies who implement it. The software allows your employees to be more productive while allowing them to better understand their customers. To achieve these results, take steps to ensure the software has been properly implemented and adopted. If you avoid these common software adoption mistakes, we are confident your company is well on its way to success.
If you’re thinking of implementing a scheduling software download our eBook which outlines software adoption best practices. It is full of practical recommendations as you build your software adoption strategy.