3 Stand-out Key Notes You Must Attend at eTail East 2017


It’s that time of year again. eTail East is kicking off this month bringing together eCommerce and Omni-Channel Retail Innovators.

eTail East is held at The Sheraton in Boston and will bring together 900 retailers, 100 speakers and many services and solution providers under one roof.

This year promises some amazing keynotes, sessions and networking opportunities. So how can you pick just the cream of the crop? In the end, it depends on where your brand sits today and their goals for tomorrow, but as usual we took the time to pick the Top 3 Must Attends.

Keynote C-Level Panel Discussion: Bringing Innovation Into The Retail Experience To Drive Growth

Tuesday, August 15: 11:35 AM - 12:05 PM

Brands have to be more flexible and innovative more than ever before to keep up with changing consumer demands and rapid advances in technology.

Panelists, Carrie Bienkowski, CMO at Peapod, Brent Cryder, CTO at Dillard’s and Lydia Gilbert, Co-Founder of Dia&Co will review:

  • Key growth initiatives for the next 12-18 months and the role of innovation in those plans
  • How they are defining innovation within their organizations
  • How to balance innovation initiatives with core business drivers
  • Internal challenges to navigate in order to push innovation forward
  • What is working to drive growth and what hasn’t and why
  • How to truly put innovation into practical terms

Keynote Panel Debate: Understanding Disruption, Innovation And Brick And Mortar Success

Wednesday, August 16: 9:05 AM - 9:35 AM

This is your chance to see some of the hottest start-ups and disruptors in retail today. Panelists include Cheryl Kaplan, President & Co-Founder of M.Gemi and Drew Green CEO of Indochino will discuss some of their biggest wins of 2017 and the key differentiators that are growing their business. Find out which areas they are spending their time on from an innovation standpoint and dig deeper into which efforts are paying off in brick and mortar as well as digital.

Keynote Panel Discussion Remix: Keeping A Mobile First Mindset To Meet Customer Expectations

Thursday, August 17: 11:40 AM - 12:05 PM

With Kristin Smith, Director, Digital Commerce, Chico's Alexandra Tanner, AVP, Digital Marketing & eCommerce, L’Oreal & Mitch Murphy, Co-Founder & Head of Design, Leesa

It’s all about mobile first, so how can you deliver a great experience to your mobile customers and then scale up your mobile experience to the desktop? Discuss lessons learned in responsive design and how to truly optimize the user experience with your target customer in mind.

So if you’re heading to eTail East 2017 and want to know more about how to offer joined-up customer experiences, be sure to stop by the BookingBug booth #621 to watch live product demos and talk to our team of experts about our solutions.

Join the BookingBug team at eTail East August 14-17, 2017 on booth #621 to:

LEARN how using BookingBug as part of your omnichannel strategies can elevate customer engagement, improve associate experiences and increase revenue through appointment scheduling.

JOIN live hands-on demonstrations of the BookingBug platform to discover how you can use your web and digital assets to increase in-store footfall.

MEET the team behind the world’s most robust online booking platform and discover more about the great work we’ve done to help retailers offer greater customer experiences.

So it looks like 2017 might surpass 2016 in retail innovation coming to the mainstream. Don’t miss your chance to find out how your store can implement new technologies to increase sales and customer engagement. Find out more in our new eBook.